🌍 How Sustainability Is Shaping the Future of Pet Food | Pets and Trends Newsletter

Masterclass Wrap Up ✨

🎯 What Marketers Learned at SXSW

ClickZ had the inside track at Fospha’s SXSW Masterclass series, where industry leaders unpacked the biggest challenges — and opportunities — shaping eCommerce in 2025. Here are the top takeaways:

1. The Amazon Measurement Struggle Is Real — But Now Solvable: At the Halo Masterclass, brands shared how they’ve struggled to measure the impact of off-platform ads on Amazon sales — a consistent challenge we’ve heard across the industry. Fospha’s latest research introduced Unified ROAS, a game-changing metric that connects external ad spend with Amazon performance for the very first time.

2. There’s More Headroom on TikTok and Snapchat Than You Think: Sessions with TikTok and Snap experts revealed that there’s still huge untapped potential for brands on these platforms. Full-funnel strategies, creative best practices, and better targeting are key — and data-driven approaches are already driving real results.

3. It's Time to Quantify the Power of Brand-Building: Upper-funnel investment can’t be ignored — but it also needs to be justified. Fospha’s data shows how to connect brand investment with business impact, making brand-building a measurable growth driver rather than a leap of faith.

📌 Like what you’re reading? There’s more to come. Fospha continues the Masterclass series at Shoptalk Spring (March 25–27, Las Vegas) with sessions on Amazon measurement, TikTok, Snapchat, Applovin, and measuring brand impact.

👉 Explore Masterclasses at Shoptalk Spring

🎯 Exclusive: Get 10% Off Shoptalk Registration

ClickZ will be on the ground at Shoptalk, sharing exclusive insights with our readers. Fospha will be attending too—book a meeting to discover how performance-driven measurement can transform your strategy.

👉 Register now using the code RBCLICK269.
👉 Book a Meeting with Fospha

Sector Spotlight 🎥

PET INDUSTRY EXPANSION

Innovative Pet Treats Ancestral Bites Revolutionize Market with Health-Focused Offerings

Ancestral Natural Pet Food's unveiling of Ancestral Bites showcases functional, minimally processed treats designed for optimal pet health, introducing a fresh dynamic into the pet market. Crafted with veterinary expertise, these treats promise enhanced mental wellbeing. Future innovations include Senior Care and raw food, aligning with market trends and boosting digital commerce potential in the pet industry.

PET FOOD INNOVATIONS

Pet Food Transformation Embrace Sustainability Drive Innovation Elevate Pet Wellness

Rethinking sustainability propels pet food industry growth, demanding strategic adaptation in digital commerce. Shifts in workforce dynamics and potential tax hikes affect operations, while legal changes pose challenges to data security. Cat food's dual benefits for nutrition and emotional well-being, along with rising copper-associated hepatopathy regulation, necessitate innovative market approaches.

KITTEN CARE GUIDE

Ultimate Guide to Kitten Care for Dedicated Aspiring Pet Owners

Adopting a kitten requires preparation: familiarize yourself with its care, financial obligations, and veterinary needs. Essential items include crates, litter boxes, and toys. Understand behavioral norms and adhere to the 3-3-3 adaptation rule. Regular veterinary visits ensure health; discuss diet, vaccination, and flea prevention.

LUXURY PET PRODUCTS

Elevate Pet Products with Premium Cat Bed Innovations for 2025

In 2025, the cat bed market showcases innovation and versatility, aligning with diverse feline preferences while highlighting opportunities for digital commerce enhancement. The Hepper Nest excels with modern design and self-warming features, ideal for luxury positioning. Budget-conscious Frisco Foldable emphasizes portability and play, enhancing customer loyalty strategies. Refined Feline's Kitty Ball transforms cat furniture into elevated elegance, targeting premium customers and fostering community engagement through innovative design.

Influencer Corner 📣

Optimization Hub ⚙️

PET PRODUCTS DIGITAL STRATEGY

Transform Pet Products Market with Integrated SMS and Email for Unmatched Customer Loyalty

SMS marketing offers immediate engagement and high open rates, crucial for time-sensitive offers in pet products. Email marketing allows for cost-effective storytelling and community engagement. Combining both channels amplifies digital commerce strategies.

SEO EVOLUTION

SEO's Evolution Navigating AI-Driven Search with Strategic Adaptation

SEO's transformation with AI-driven search offers dynamic opportunities, especially in eCommerce. Prioritize answer engine optimization and bolstering brand credibility to stay relevant. Innovate with research-focused content and integrate cross-functional strategies. Success hinges on nimbleness and strategic experimentation.

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