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- Pets and Trends Newsletter - 1.8.2025
Pets and Trends Newsletter - 1.8.2025
PLUS: Stella & Chewy’s expands nationwide with Phillips Pet Food
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Welcome to Pets and Trends, your essential newsletter for pet product marketers and e-commerce professionals. It’s 2025, and we’re kicking things off with fresh ideas to supercharge your campaigns and keep your customers hooked!
Top Reads 🌟
E-COMMERCE MARKETING
Jamie Bolton's 2025 E-commerce Marketing Predictions
🚀 AppLovin’s Breakout Year
Early data from Fospha shows AppLovin is a top 3 channel for acquiring new customers and the 2nd largest source of paid traffic for some brands.
🛍️ Social Commerce Boom (Hello, TikTok Shop!)
Social commerce is set to hit $80B in the US, with TikTok Shop leading the way with its seamless shopping experience.
📱 Third-Party Sales Channels on the Rise
As disposable incomes are squeezed, shoppers are turning more to Amazon, but also its budget competitors like Temu and Shein. In 2024, Temu quietly became the most downloaded app on the US App Store.
The challenge? Brands still struggle to understand how their advertising on platforms like Meta and TikTok drives demand on third-party sales channels.
(Stay tuned—Fospha is working on a solution for 2025! 👀)
ClickZ is Live at CES—Let’s Spotlight Your Vision🌟
As part of our coverage, we’re hosting exclusive interviews with visionary thinkers to spotlight groundbreaking ideas, unveil new innovations, and engage a global audience of decision-makers.
This is your chance to share your vision and connect with a worldwide audience! 👇
Sector Spotlight 🎥
PET INDUSTRY EXPANSION
Phillips Expands Premium Pet Food Reach with Stella & Chewy's Nationwide Distribution
Phillips Pet Food & Supplies is expanding the distribution of Stella & Chewy’s freeze-dried raw pet food, now accessible through key U.S. locations. This partnership elevates the availability of high-quality, natural pet products, reinforcing Phillips' commitment to independent retailers. This move aligns with evolving consumer pet care preferences.
Luxury PEOPLE Magazine's Pet Product Awards acknowledged five standout pet treat companies, including BONKERS, recognized for innovative products like their Purrpops. This award underscores the significance of innovation in catering to modern pet parents. Strategically, these acknowledgments spotlight market trends, showcasing products that elevate consumer experiences and deepen pet-owner connections.
PET LIFESTYLE PRODUCTS
Petco Introduces Exclusive Luxe Pet Collections by Reese Witherspoon's Draper James
Petco launches exclusive collections for pets by Draper James and Jupiter, enhancing brand appeal with trendy pet products. These offerings, including apparel, toys, and decor, cater to style-conscious pet owners. The move supports Petco's position as an innovative lifestyle destination for pet parents nationwide, fostering market differentiation.
PET TREATS REBRANDING
Wonder Bark Debuts Premium Treat Line, Emphasizing Adventure and Pet Bonding
Wonder Bark, formerly Einstein Pets, rebrands with a dynamic identity, focusing on joy and exploration for pets and owners. Their new line, Everyday Heroes, honors pet-owner bonds and supports charitable initiatives. This transformation blends quality and adventure, inviting pet parents to "Unleash the Fun" alongside their furry companions.
PET NUTRITION INNOVATION
Revolutionize Pet Care as Majes Launches Exclusive Nutrition for Tropical Pets
Majes, a Singaporean pet food brand, introduces a scientifically-driven premium line for tropical pets, addressing unique climate-related challenges. Utilizing advanced NutriLock Tech, Majes offers tailored nutrition to enhance immunity, digestion, and skin health. The brand aims to improve pet well-being with high-quality, functional formulations, emphasizing health benefits and market leadership.
Influencer Corner 📣
Optimization Hub ⚙️
E-COMMERCE GROWTH
Master E-Commerce Growth with Optimization, Personalization and Simplification for 2025 Success
As e-commerce evolves, growth in 2025 hinges on mastering the basics: clarity, optimization, and personalization. SMART goal-setting ensures campaigns stay focused, while refined website usability and core platform expertise enhance customer experiences. By leveraging deep audience insights and streamlining ad strategies, marketers can prioritize long-term, sustainable growth over fleeting trends, positioning their brands for measurable success.
Retail experts predict the convergence of physical stores and digital innovation, like live shopping, will transform retail by 2025. Physical stores will evolve into interactive experience hubs, integrating omnichannel strategies.
Key tactics include:
- blending digital with in-store journeys
- utilizing AI
- enhancing customer engagement through personalized experience
Influencer Marketing | 📍 New York City, NY |
Global Marketing | 📍 Los Angeles, CA |
Marketing & Comms | 📍 Austin, TX, USA |
Your Say 🙋🏽♀️
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ClickZ is a Contentive publication in the DTC Ecommerce division