Innovative 3D-Printed Pet Furniture | Pets and Trends Newsletter

Editor’s Pick 🌟

What Bees, Burgers and Brand Budgets Can Teach Us About Marketing Measurement
✍️ A ClickZ reflection on MadFest 2025

At MadFest last week, Rory Sutherland reminded the room what too many boardrooms forget: not everything valuable can be measured up front.

“Marketing should be treated like R&D, not procurement,” he said — urging brands to value discovery, not just efficiency.

His metaphor? Bees. Some follow a known path (performance), others go exploring (brand). Without the explorers, the hive starves.

While it’s a compelling argument in theory, the practical realities of brand-building can be tough for marketers. The biggest challenge? Proving it’s working. Without clear evidence of impact, securing budget for top-of-funnel campaigns can be next to impossible.

This tension echoed across sessions — but especially in our conversations with Fospha, who are helping brands tackle this head-on. Their new Glow research reveals how early indicators like branded search and engaged site visits serve as predictive signals of future revenue — giving marketers the proof they need to protect and scale brand investment.

At a time when finance demands certainty and marketing needs freedom, this might just be the measurement rethink the industry’s been waiting for.

👉 Download the Glow Report

Sector Spotlight 🎥

BUSINESS EXPANSION

Assisi Petcare Acquires Yakers, Expanding Pet Wellness Offerings

Assisi Petcare has acquired Yakers, a premier natural dog treat brand, aligning with its commitment to enhance wellbeing and sustainability in pet care products. This acquisition strengthens Assisi's product portfolio, offering high-quality, Himalayan-inspired chews recognized for their unique formulation and effectiveness, appealing to a market that values health-focused pet products.

PRODUCT DESIGN INNOVATION

3D-Printed Dog House Meets Modern Functionality and Design

The 3D-printed Dog Hut Side Table combines modern design with practicality, featuring a space for dogs, a book stand, and a cup holder, appealing to pet owners seeking functional furniture. Its transition from plywood prototypes to versatile production reflects a growing trend in multi-functional home design, underscoring opportunities for brands to target pet-friendly furniture innovations.

PRODUCT LAUNCH

Sweet Joe's Cookie Dough Pots are Ready in Under One-Minute

Sweet Joe's introduces Heat-to-Eat Cookie Dough Pots to retailers, offering a quick, artisan-quality dessert prepared in under a minute, aligning with the growing consumer trend towards convenience and quality ingredients. 

This product caters to younger demographics' fondness for dessert parlors, providing a novel at-home experience with no preservatives and optimal portion control. For marketers, this launch highlights increasing market demand for convenient yet premium dessert options, emphasizing the importance of tapping into evolving consumer preferences for natural and enjoyable food experiences.

SUPPLY CHAIN TRACEABILITY

Mars Pursues End-to-End Traceability Across Seafood Supply Chain

Mars partners with Wholechain to implement blockchain technology for comprehensive seafood traceability in its pet food ingredients, ensuring quality, sustainability, and adherence to GDST standards.

This initiative underscores Mars' commitment to responsible sourcing, vital for maintaining customer trust and expanding traceability practices across markets. The approach highlights the importance of transparency in meeting consumer demands for ethical and sustainable products.

Optimization Hub ⚙️

SOCIAL MEDIA STRATEGY

Currys Engages New Customers Through Strategic TikTok Success

Currys has effectively leveraged its social media presence, particularly on TikTok, to engage with a younger demographic, increasing brand preference to 26% compared to 21% three years ago. This strategic engagement is pivotal for marketers looking to penetrate Gen Z markets, providing actionable insights into effective social media adoption. Currys' success demonstrates the potential for targeted digital strategies to enhance brand equity in competitive industries.

AFFILIATE MARKETING

Amazon Doubles Influencer Commissions Ahead of Extended Prime Day Event

Amazon has doubled influencer commissions for its Prime Day period, running from July 1 to July 20, offering specific increases in 13 product categories, such as beauty and jewelry. This move aims to motivate influencers to enhance sales during the expanded four-day Prime Day event, presenting significant earning potential for marketers involved in content creation.