Zihan Lyu

Product and Editorial Manager at Contentive

Weekly NewsletterWeekly Newsletter

Pet food is going premium—and sustainable | Pets and Trends Newsletter

PLUS: How much should you be spending on PMAX

Zihan Lyu

Weekly NewsletterWeekly Newsletter

Dreamies climbs the charts (and billboards) | Pets and Trends Newsletter

PLUS: Shoptalk in five headlines 🖐

Zihan Lyu

Weekly NewsletterWeekly Newsletter

Shelf-Stable Raw Pet Food Is Here | Pets and Trends Newsletter

PLUS: Cesar Millan’s New Brand

Zihan Lyu

Weekly NewsletterWeekly Newsletter

Insect protein is the new beef—Proteine Resources bets big | Pets and Trends Newsletter

PLUS: Affiliate marketing is reshaping pet eCommerce

Zihan Lyu

Weekly NewsletterWeekly Newsletter

📈 Smart pet feeders are a $2.35B opportunity—who’s winning? | Pets and Trends Newsletter

AI, automation, and the future of digital pet commerce.

Zihan Lyu

Weekly NewsletterWeekly Newsletter

AFIA's Ambitious Plan to Elevate Pet Food Industry Globally | Pets and Trends Newsletter

PLUS: The Future of Sustainable Pet Nutrition

Zihan Lyu

Weekly NewsletterWeekly Newsletter

'More Truth, Less Marketing’: Consumer Marketing Trends in The Pet Industry | Pets and Trends Newsletter

PLUS: 2 Opportunities for Health and Wellness Pet Food Innovation

Zihan Lyu

Weekly NewsletterWeekly Newsletter

Spoil Your Pets with Love—And the Latest Innovations | Pets and Trends Newsletter

PLUS: The World’s First Pet Treat With Cultivated Meat

Zihan Lyu

Weekly NewsletterWeekly Newsletter

Pets and Trends Newsletter - 02.06.2025

Whiskas Brand Launches New Global Campaign

Zihan Lyu

Weekly NewsletterWeekly Newsletter

Pets and Trends Newsletter - 01.30.2025

2025 Pet Product Channel Shopping Trends 📊

Zihan Lyu