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Live From SXSW 🎤

🎯 What Every eCommerce Marketer Was Talking About at SXSW

ClickZ has been on the ground at SXSW, reporting from exclusive interviews, panels, and sessions. Here are some standout takeaways for eCommerce marketers — and how to turn them into actionable growth opportunities:

✅ Audio Meets Video: Over 270M people now watch video podcasts on Spotify — but ad spend hasn’t caught up yet. The rise of multi-format content presents a major opportunity for brand engagement. Understanding cross-platform performance will be key to capitalizing on this shift.

✅ AI-Driven Personalization: AI is driving consumer expectations — with users engaging across 13+ platforms daily, they now expect hyper-personalized, native ad experiences. Real-time insights into which platforms are driving true impact will allow you to fine-tune your strategy.

✅ Authenticity Is Driving Performance: Authenticity and storytelling took center stage at SXSW, with brands and creators emphasizing genuine connections over technological spectacle. Marketing experts noted a shift away from "purpose fatigue," highlighting the importance of meaningful engagements that feel real.

📊 Understanding these shifts requires smarter measurement. That’s why leading brands are turning to Fospha to track cross-platform performance and uncover the true impact of brand engagement across channels.

👀 Stay tuned for more updates from SXSW — where innovation meets opportunity.

Expert View 💡

TikTok and the Future of Pet Product Marketing

Pet brands are rethinking marketing as TikTok reshapes how consumers discover and engage with products. Short, unfiltered videos now outperform polished ads, with pet parents responding to real-life moments over scripted promotions. Brands that adapt to this shift are seeing stronger engagement and deeper customer connections.

Influencer partnerships have become central. Pet content creators bring built-in trust and authenticity, turning everyday interactions into marketing moments. Even small collaborations with the right creators have driven meaningful traffic and conversions, proving that influence isn’t just about reach—it’s about relevance.

Marketing strategies are evolving in real time. Brands track video completion rates, comments, and website clicks to measure what works, adjusting content as needed. Testing different video formats and responding to audience behavior keep campaigns dynamic and effective.

🎯 Exclusive: Get 10% Off Shoptalk Registration

ClickZ is thrilled to offer our readers an exclusive 10% discount on Shoptalk—where the future of retail takes shape.

Shoptalk brings together the biggest names in eCommerce and retail to explore the latest trends and challenges—from AI-driven personalization to shifting consumer behavior.

ClickZ will be on the ground at Shoptalk, sharing exclusive insights with our readers. Fospha will be attending too—book a meeting to discover how performance-driven measurement can transform your strategy.

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👉 Book a Meeting with Fospha

Sector Spotlight 🎥

ECOMMERCE INNOVATION

Proteine Resources Introduces ‘World’s First’ Scalable Beef Substitute

Proteine Resources introduces a revolutionary beef substitute. Utilizing insect proteins, it presents a scalable, hypoallergenic, and nutrient-rich alternative, impacting global food security. Its innovation yields cost-effective production and higher margins, while advancing sustainability through substantial reduction in greenhouse emissions and automated processes.

DIGITAL COMMERCE INSIGHTS

The Power of Affiliate Marketing in The Pet Industry

Affiliate marketing reshapes the pet products sector, offering eCommerce professionals an edge by aligning budgets with sales via cost-per-acquisition. This cost-effective model surpasses traditional pay-per-click expenses, leveraging partnerships with cashback and comparison sites for amplified reach, fostering robust digital commerce growth and enhanced customer loyalty potential.

AI-DRIVEN PET COMMERCE

AI in Pet Food Marketing: Strategies, Challenges and Future Trends

AI is transforming pet product eCommerce by boosting efficiency and personalization. AI adoption is crucial for firms aiming to stand out, facilitating customer engagement, fostering brand loyalty, and providing tailored experiences. While mastering AI poses learning challenges, its vast potential for driving market innovation is undeniable.

STRATEGIC PARTNERSHIPS

Brandon Strengthens Its Presence in the Pet Care Industry as Agency of Record for Primal Pet Foods

Brandon, now Agency of Record for Primal Pet Foods, enhances its role in the pet products market by driving brand strategy and community engagement. This collaboration extends to projects with Himalayan Pet Supply, offering insights for eCommerce professionals seeking innovation in market presence.

ECOMMERCE STRATEGIES

Women in the Pet Industry: Meet Kristi Clay of Pet Evolution

Influencer Corner 📣

Optimization Hub ⚙️

RETAIL MEDIA AND CREATOR PARTNERSHIPS

The New Power Players in Digital Commerce—RMN and the Creator Economy

Retailers are selling influence now. As Retail Media Networks transform into full-scale media businesses, brands are turning to creators to drive real revenue, not just awareness.

But throwing money at influencers is not enough. The smartest brands are integrating creators into data-driven, performance marketing strategies that actually move the needle. This is where first-party data meets real consumer trust.

AI-ENHANCED MARKETING

Google's AI Mode Transforms Affiliate Marketing into an Opportunity Rich Landscape

Google's AI Mode reshapes search landscapes, presenting unique opportunities to boost product visibility, engagement, and precise targeting. With shifts from traditional search, carefully optimizing content for AI-generated summaries is key. Embracing this transformation can enhance strategies in competitive, data-driven eCommerce channels.

AD TECH EVOLUTION

Leading the Ad Tech Renaissance with AI, Programmatic Innovation and Privacy-First Strategies

In 2025, ad tech advances through AI solutions, programmatic strategies, and privacy-focused methods. Leaders highlight AI's potential in optimizing consumer engagement and the value of direct partnerships within CTV's evolving landscape.

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