- Pets and Trends
- Posts
- Jolly Pets gets techy ๐พ | Pets and Trends Newsletter
Jolly Pets gets techy ๐พ | Pets and Trends Newsletter
PLUS: Portland Petโs human-grade meals
Zihan Lyu
April 23, 2025 โข Estimated Reading Time: 8 minutes
Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!
Welcome to Pets and Trends, your essential newsletter for pet product marketers and eCommerce professionals.
Sector Spotlight ๐ฅ
STRATEGIC PARTNERSHIPS
Jolly Petsโ partnership with Link brings connected smart collars and wellness tech to market, diversifying its portfolio and strengthening customer engagement. Marketers should note the integration of app-linked featuresโactivity tracking, training, and safetyโwhich drives product differentiation in the pet care segment. Access expands through established retail and online channels.
PET NUTRITION TRENDS
The dehydrated pet food market is projected to surpass $15.6 billion by 2035, driven by rising demand for health-conscious, shelf-stable nutrition and growth in eCommerce and direct-to-consumer models. Premiumization, sustainability, and functional benefits shape key trends, with Asia Pacific identified as an emerging opportunity hub. Marketers should prioritize product transparency and digital engagement to capture value in this evolving segment.
GLOBAL TRADE DYNAMICS
US tariffs on Chinese pet products will sharply increase costs for American pet owners by the second half of 2025, as supply chains tighten and inventory reserves deplete. Marketers should note the pressure on value-per-dollar and sourcing, with Chinese firms proactively expanding into Europe and emerging markets despite ongoing trade barriers. eCommerce coupon reductions and domestic market pivots signal significant price sensitivity and evolving competitive dynamics.
PET NUTRITION TRENDS
Portland Pet Food Companyโs focus on human-grade, clean-label pet foods, produced in USDA-certified facilities with upcycled and limited-ingredient options, directly targets consumer demand for transparency, sustainability, and premium nutrition.
Marketing professionals should note the shift toward sustainability-driven, human-grade pet products as a differentiator in a crowded marketplace. The brandโs approach highlights actionable opportunities to align pet nutrition offerings with evolving consumer health and eco-conscious values.
SUSTAINABILITY INITIATIVE
Pet Supplies Plus and Wag N' Wash, in partnership with TerraCycle, have diverted over 30 tons of plastic pet packaging from landfills through an in-store recycling program, setting a measurable benchmark for sustainability in retail. This initiative addresses a critical gap, with 99% of pet packaging typically unrecycled, showing marketers how consumer-facing sustainability efforts can generate brand differentiation, deepen customer engagement, and reinforce environmental responsibility as a core value proposition. |  |
Influencer Corner ๐ข
Optimization Hub โ๏ธ
PERFORMANCE MARKETING
Setting up a Google Ads campaign that delivers measurable ROI requires marketers to focus on precise keyword research, tightly themed ad groups, conversion tracking, and disciplined budget management. Effective campaigns prioritize search intent and avoid wasted spend by excluding broad match and vague keywords. This approach grants actionable clarity, making it essential for professionals aiming to maximize efficiency in eCommerce and service-based lead generation.
CTV MARKETING STRATEGY
CTV advertising is gaining traction as marketers react to tariff-driven economic uncertainty by reallocating budgets from linear TV to measurable, performance-focused channels. With 81% of U.S. advertisers prioritizing accountability, CTVโs advanced targeting and real-time optimization ensure both reach and ROI without sacrificing visibility. This shift offers marketers actionable ways to make every media dollar more effective in uncertain conditions.
DELIVERY INNOVATION
Walmartโs adoption of geospatial data science technology expands delivery coverage to 12 million more U.S. households, offering improved accuracy and real-time logistics that facilitate same-day service and consolidated order fulfillment. Marketers should note this as a critical shift in last-mile delivery capabilities, redefining consumer access and expectations in eCommerce fulfillment.
๐ฒ Like what youโre seeing?
Your Say ๐๐ฝโโ๏ธ
How well did this weekโs edition wag its tail? |
ClickZ is a Contentive publication in the DTC Ecommerce division