'More Truth, Less Marketing’: Consumer Marketing Trends in The Pet Industry | Pets and Trends Newsletter

🛑 Before We Get Into It…

🚀 eTail West 2025 is almost here! Want the inside track on game-changing trends, must-know insights, and key takeaways from the event?

Sector Spotlight 🎥

PET INDUSTRY SUMMIT

Global Pet Expo 2025 Announces Keynote Series

Global Pet Expo 2025 introduces keynote sessions featuring Bert Jacobs and Tyler Mathisen, focusing on optimism, entrepreneurship, and economic insights. Scheduled for March in Orlando, the event aims to enhance the strategic value for pet industry professionals, fostering innovation, education, and networking opportunities in a $150 billion market.

ECOMMERCE STRATEGIES

Cat Lovers Celebrated Valentine's Day With Hartz Delectables

Hartz's Valentine's campaign taps into the lucrative pet gift market through influencer partnerships and digital innovation, showcasing Delectables Squeeze Ups. With 1.9 million impressions and 12,000 engagements, this strategy leverages user-generated content and community engagement, highlighting opportunities for digital commerce growth and brand loyalty in the pet products industry.

PREMIUM PET COMMERCE

Pet Food Experts Expands Digital Commerce Reach with Shepherd Boy Farms

Pet Food Experts teams with Shepherd Boy Farms to distribute premium pet food across six U.S. regions starting mid-February 2025. This synergy enhances PFX's portfolio, emphasizing quality and sustainability. By aligning high standards with strategic expansion, industry leaders can unlock new paths for digital commerce and foster deeper customer engagement.

PET NUTRITION TRENDS

2 Opportunities for Health and Wellness Pet Food Innovation

Two opportunities stand out in the evolving pet food market: condition-specific formulations and products with scientific endorsements. As health-conscious consumers drive demand for targeted solutions, digital strategies focusing on functional ingredients and science-backed claims can enhance online engagement and bolster customer loyalty within the pets products industry.

PET ECOMMERCE INSIGHTS

'More Truth, Less Marketing’: Consumer Marketing Trends in The Pet Industry

The pet products industry must pivot towards transparency and straightforwardness. With consumer skepticism in advertising, clarity in communication about product safety, nutrition, and origins is paramount. Effective branding is crucial in a saturated market, fostering trust and differentiation. Leveraging strategic insights and community engagement will drive success.

Influencer Corner 📣

Performance Pulse 📈

MARKETING STRATEGY

Brands You Want to Bite

Why do some products feel irresistible before you even try them? Think Rhode’s caramel-drizzled lip balms and Jacquemus' butter-stacked visuals, they both tap into something deeper than aesthetics—they trigger craving.

Brands are using sensory marketing to spark instant desire, from food-inspired packaging to ASMR-worthy textures. Touch, scent, and even sound are shaping how we shop, making products feel indulgent before they even land in our hands.

This shift is about the science of attraction.

DYNAMIC ADVERTISING INSIGHTS

Navigating The Fragmented Media Landscape

An era of media fragmentation in 2025 pressures brands to adeptly balance niche personalization with wider impact. This dynamic demands strategic engagement, weaving micro-targeting with mass advertising, to sustain brand coherence. Successful approaches integrate contextual precision and agile adaptability, ensuring robust consumer connections and lasting brand resonance amid diverse digital ecosystems.

DIGITAL MARKETING INNOVATION

Consumer Brands Late To Adopt Social Commerce Strategy

With 30% of consumer brands still lacking a social commerce strategy, opportunities abound for those focused on digital marketing. Samy Alliance highlights the importance of community interactions and influencer partnerships. Embracing platforms like Instagram and TikTok with integrated shopping features, alongside engaging short-form videos and humanized content, is crucial for enhancing brand presence and consumer connection.

DIGITAL RETAIL INNOVATION

Reclaiming Retail: How Leaders Can Transform Retail Media Networks

Retailers can redefine their digital marketing strategies by reclaiming retail media networks (RMNs), harnessing first-party data and innovative advertising approaches to boost revenue. Investment in skilled talent and cutting-edge technology is crucial. These unified platforms enhance international campaigns, offering strategic insights that integrate data-driven advertising with improved consumer engagement and brand alignment.

Your Say 🙋🏽‍♀️