Pets and Trends Newsletter - 01.30.2025

2025 Pet Product Channel Shopping Trends 📊

Author

Zihan Lyu
January 30, 2025 • Estimated Reading Time: 6 minutes

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Welcome to Pets and Trends, your essential newsletter for pet product marketers and eCommerce professionals.

Editor’s Pick 🌟

📊 REPORT

Fospha's latest research reveals the true halo effect of top marketing channels on Amazon revenue. It's a must-read for any brands selling on Amazon in 2025.

Sector Spotlight 🎥

Emerging workforce expectations and sustainable pet food innovations are pioneering industry change. States explore pet food taxes for animal welfare funding; safeguarding business information is crucial. Cat nutrition linked to emotional benefits is rising, while copper-associated hepatopathy requires focus. U.S. pet food export potential, especially in China, promises strategic growth opportunities.

Noochies! strategically enters Singapore, Canada, and Europe, embracing the rising demand for sustainable pet products. This expansion zeros in on digital commerce potential. By offering freeze-dried treats and nutrient-dense Sprinkles, Noochies! seeks to redefine ethical pet nutrition and strengthen community engagement across key international markets.

Political biases shape pet food shopping habits, driven by influential younger buyers. While preferences differ from actions, specialty shops and eCommerce platforms thrive amid price changes. Heightened attention to pet health opens new opportunities, particularly for the burgeoning cat market, urging innovative digital strategies in the pet products eCommerce sector.

Hill's Pet Nutrition showcased ground breaking microbiome advancements at VMX 2025, introducing new Prescription and Science Diets with ActivBiome technology. These innovations enhance overall pet health and align with eCommerce trends by providing strategic opportunities for digital integration and community engagement, setting new standards in customer loyalty and industry leadership.

Influencer Corner 📣

Sam Carter on LinkedIn: I've witnessed firsthand the struggle brands face in understanding ad spend impact, especially across channels like Amazon.

It comes down to 1 core issue.

It's simply not possible with user-level attribution for brands to track what's going on in Amazon.

This leads to challenges in understanding the halo effect of top-of-funnel ads (on e.g. Youtube, Meta, TikTok, Snapchat) on Amazon sales, and comparing the ROI of Amazon Ads to other platforms.

Barry Hott on LinkedIn: Stop overthinking your ads!

Too many marketers obsess over finding that “one magic element” that makes an ad work.

While compelling storytelling matters (it absolutely does), success often comes down to unexpected factors you can’t predict:

• A random detail in the frame
• The comment section taking off
• Something you only notice AFTER the ad goes viral

Jessie Healy on LinkedIn: Is bad product page copy blocking your customers from buying?

Spoiler alert - it probably is (I see it in 80% of pages I look at).

Steal my checklist to harness consumer psychology and persuade more customers to RUN to your checkout: 🏃‍♀️

Performance Pulse 📈

The article reveals a roadmap for amplifying eCommerce success through Google Ads in 2025. It emphasizes using Performance Max campaigns, optimizing product titles, activating product ratings, and strategically managing bids and budgets. This approach marries automation with manual control, creating a foundation resonant with digital commerce and community growth.

Video marketing is a crucial, growing trend for businesses, with 91% using it strategically. It boosts engagement, leads, and sales by capturing attention and increasing brand reach. Prioritize YouTube and LinkedIn for broader and B2B audiences. Tracking metrics like views and engagement ensures success.

Roblox offers immersive experiences that engage Gen Z and Alpha users for longer periods, unlike traditional media. Brands are leveraging these interactions for product testing and development, with emerging 3D metrics enhancing strategic value. Marketers must balance sustained branded experiences with campaign-based activations.

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