Pets and Trends Newsletter | 🛍️ Cesar Millan Goes DTC

Prime Day Exclusive 📦

Prime Day: Big Win or Wakeup Call?

Prime Day 2025 smashed records. Extended to four days, it generated $24.1B in U.S. online sales — a 30% year-on-year surge.

But as brands dive into retros and kick off BFCM planning, one question looms: what actually worked? Which channels truly drove conversions — and how can we know?

That’s where understanding cross-channel halo effects becomes essential. New research from Fospha sheds light on how different platforms influence conversions across both DTC sites and Amazon.

TikTok leads with an 80% uplift in ROAS when Amazon sales are included, followed by YouTube (48%) and Meta (46%). These platforms ignite discovery and spark intent that may convert later — whether on your DTC site or on Amazon. Without visibility into cross-channel halo effects, that impact remains invisible.

👉 Explore Fospha’s Halo Effect research to uncover what really drove your Prime Day results.

Sector Spotlight 🎥

PET NUTRITION TRENDS

FeedKind Pet Protein's High Digestibility and Gut Health Benefits In Dogs

Insect-based pet foods exhibit nutritional gaps and regulatory issues but offer sustainability potential. The pet food sector faces challenges in integrating these proteins due to complex regulations and the need for precise nutritional insights. Dehydrated foods and cultured meats present lower environmental impacts, aligning with modern trends while promising health benefits for pets.

PARASITE PROTECTION

Merck BRAVECTO QUANTUM Redefines Pet Care With Year-Long Parasite Protection

Merck's BRAVECTO QUANTUM offers 12-month flea and tick protection with a single injection, addressing the $25 billion parasiticide market's demand for convenience. As 50% of dog owners struggle to maintain monthly regimens, this veterinary-administered solution provides a valuable opportunity for investors and marketers aiming to capture the shift in consumer preference. With global approval momentum and veterinary-only distribution, BRAVECTO QUANTUM represents a strategic market advantage.

PET NUTRITION

Pet Food Calorie Miscalculations Impacting Nutrition and Health of Pets

Miscalculations in pet food calorie content undermine pet health and present opportunities for enhanced industry standards. By incorporating accurate digital tools and addressing regulatory complexities, brands can better support pet nutrition. This appeals to marketing professionals by offering insights into aligning product strategies with consumer needs.

STRATEGIC PARTNERSHIPS

Cesar Millan and Xcel Brands Launch Exclusive Pet Accessories with K9 Wear

Cesar Millan and Xcel Brands are collaborating to launch a premium pet accessories line highlighting trust, respect, and love, leveraging social commerce and a diverse product range for 2026 release.

Optimization Hub ⚙️

ECOMMERCE STRATEGIES

What Retailers Need to Know About Google's Changing Search Landscape in eCommerce

Google's evolving search landscape demands that eCommerce businesses prioritize structured data, mobile performance, and site speed to maintain visibility and competitiveness.

The AI-powered Search Generative Experience emphasizes clarity in product listings, with schema markup becoming crucial for ranking. To succeed, retailers must adopt a search-first approach, ensuring compatibility with Google's preferences to effectively reach their target audience.

RETAIL MEDIA STRATEGY

Retail Media’s Mid-2025 Reality: Why Advertisers Are Going All in on Full-Funnel

Retail media continues its growth in 2025, with advertisers focusing on full-funnel strategies across various platforms. As Amazon leverages its data dominance, competitors like Walmart and Instacart strive for their share. The landscape demands a unified approach to brand and performance budgets, emphasizing data-driven decisions and measurement incentives.