Pets and Trends Newsletter | Nestlé’s Purina PetCare Delivers Strong Margins In Challenging Pet Food Market

Retail’s New Reality 🛍

New Research Uncovering Halo Effect Impact on Amazon and TikTok Shop

Retail growth is no longer confined to brand .com websites. Fospha’s newest report shows customers are shopping across a fragmented mix of web, Amazon, and TikTok Shop, and the data proves it.

In their analysis of $176M in ad spend, Fospha’s research found that:

But the report’s biggest finding? 42% of Amazon sales are influenced by ads on TikTok, Meta, Google, and Snap. Traditional tools miss this impact completely.

To solve this, Fospha built Halo. The report demonstrates how Halo’s daily, full-funnel measurement unifies .com and marketplace performance into a single view, capturing the true cross-channel impact of marketing with Unified ROAS [(Web + Amazon Revenue) / Channel Spend].

👉 Download Fospha’s Halo Report: Measure and Grow .com and Beyond to explore the full data and insights.

Sector Spotlight 🎥

PET INDUSTRY TRENDS

PetRageous Designs Unveils Stylish New Pet Products at SUPERZOO 2025

PetRageous Designs, a leader in pet dining innovations, showcases its range of stylish pet products including clothing, toys, and more at the SUPERZOO tradeshow, emphasizing the blend of function and aesthetics. This platform is crucial for marketers aiming to network with industry professionals, discover trends, and forge partnerships that align with the evolving pet industry landscape.

STRATEGIC PARTNERSHIPS

Polkadog Expands Southern Reach Through Pet Food Experts Partnership

Polkadog, known for its handcrafted, single-ingredient dog treats, partners with Pet Food Experts to expand distribution to independent pet stores across the Southeast. This move opens new market access for Polkadog, offering Southeast retailers a unique opportunity to meet demand for premium pet treats. Retailers benefit by providing customers with high-quality, U.S.-made products that appeal to pet owners' growing focus on nutrition and sustainability.

PET CARE INDUSTRY

Purina PetCare Sales Decline In H1 2025 Yet Continue Upward Trajectory

Purina PetCare experienced a slight decrease in sales during H1 2025, recording $11.56 billion, but achieved 1.3% organic growth primarily driven by strong brands like Purina Pro Plan and Felix. Despite challenges in mainstream dog brands and geographical variability, the segment maintained stable margins and contributed significantly to Nestlé's profitability.

STRATEGIC PARTNERSHIPS

Anything Is Possible Secures Global Launch for Innovative Ghostdog Pets Portfolio

Anything Is Possible has secured the global launch for Ghostdog Pets' innovative pet food line, utilizing insect protein to meet the demand for health-conscious and sustainable pet nutrition across the UK, EU, and US markets.

Launch activities include digital performance, organic search, and social media strategies, tapping into the growing trend of environmentally friendly pet products. This collaboration signifies strategic growth opportunities through disruptive solutions in the pet food market, aligning with the increasing consumer prioritization of health and sustainability.

Optimization Hub ⚙️

RETAIL INNOVATION

Google Introduces AI-Powered Business Review Summaries in Chrome for Enhanced Shopping

Google's new feature in Chrome displays AI-generated summaries of online store reviews, accessible by tapping an info icon next to the URL. This tool, listing star ratings and summaries, offers consumers a straightforward view of retailer reputations. It's vital for brands to ensure positive Google reviews to influence purchase decisions, as this feature prominently highlights customer feedback during site visits.

DIGITAL MARKETING STRATEGIES

Marketing Tips for Uncertain Times

In times of economic uncertainty, maintaining marketing efforts on Pinterest is crucial for long-term success, as the platform reaches a broad, actively shopping audience.

By leveraging awareness campaigns, performance marketing solutions, and AI-driven tools, marketers can optimize engagement with high-intent shoppers while emphasizing value-based messaging to align with changing consumer budgets.