• Pets and Trends
  • Posts
  • Spoil Your Pets with Love—And the Latest Innovations | Pets and Trends Newsletter

Spoil Your Pets with Love—And the Latest Innovations | Pets and Trends Newsletter

PLUS: The World’s First Pet Treat With Cultivated Meat

Author

Zihan Lyu
February 12, 2025 • Estimated Reading Time: 6 minutes

Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

Welcome to Pets and Trends, your essential newsletter for pet product marketers and eCommerce professionals.

Sector Spotlight 🎥

PET MARKET INSIGHTS

The Outdoor Pet House & Furniture Market, set to achieve $3.4 billion by 2034, thrives on increasing pet ownership and eco-conscious consumer behavior. North America's lead highlights a shift towards durable and stylish pet solutions. Explore innovative, sustainable options and digital strategies to strengthen customer loyalty.

PET MARKET EXPANSION

The Agriculture Export Promotion Act of 2025 aims to double USDA funding for global market programs, enhancing U.S. pet food exports. Supported by industry leaders like PFI and NARA, this legislation will expand international presence, boost rural economies, and create new business opportunities for American agricultural exporters, including pet food manufacturers.

INNOVATIVE PET PRODUCTS

Meatly's introduction of Chick Bites, the first pet treat with cultivated meat, marks a pivotal innovation in pet products. Partnering with THE PACK, they provide a sustainable, nutrient-rich alternative, setting a new industry standard. This advancement offers opportunities for market expansion and community engagement with eco-conscious consumers.

PET FOOD BRANDING

Matrix Partners secured two Graphic Design USA awards for their inventive approach to Natoo Pet Foods' Influencer Welcome Box, standing out among 8,000 entries. The design highlighted brand identity and sustainability, and offered strategic insights into digital branding and community engagement, enhancing market presence in the pets products industry.


Influencer Corner 📣

How real-world data drives brand advocacy

The best marketing connects, educates, and drives action. These campaigns prove it:
🔹 Heinz tapped into Dutch food culture with ketchup-flavored sprinkles, turning local insights into innovation.
🔹 IKEA reimagined its iconic bag to promote sleep health in Singapore, aligning product with purpose.
🔹 LinkedIn x UEFA made female role models visible, proving that representation drives change.
🔹 Malibu tackled alcohol-related drownings, using Tom Daley’s influence to turn awareness into action.
Understand your audience, tap into their reality, and create emotional connections. That’s how you build advocacy.

Lara Acosta on LinkedIn: My most important personal brand rule: tell your story.

People don’t just buy products—they buy from people they relate to or aspire to be like. That’s why storytelling isn’t just a personal brand strategy—it’s a playbook for businesses too.
Educational content earns trust, but stories of transformation, lessons, and values build connection. Consumers care about what a brand stands for, not just what it sells.
Brand story is your differentiator, and tell it.

Performance Pulse 📈

MARKETING CAMPAIGNS

Valentine’s Day marketing isn’t what it used to be. This year, brands ditched clichés and delivered campaigns that sparked conversations—some through cultural influence, others by flipping the holiday on its head.

From SKIMS tapping into the power of fandoms to LEGO redefining Valentine’s gifting, and even brands like Publix celebrating love beyond romance, these campaigns prove that standing out requires more than heart-shaped products.

ClickZ breaks down the smartest Valentine’s Day strategies, including the rise of Anti-Valentine’s campaigns and last-minute marketing tactics that still drive results. Which brands nailed it? Let’s dive in.

DIGITAL CREATOR STRATEGIES

Brands are leveraging episodic partnerships with creators to target younger audiences effectively. These long-term collaborations enable cost efficiencies, consistent content, and sustained engagement. By integrating creators into series, marketers enhance storytelling and audience connection, ensuring strategic advantages over one-off posts.


DIGITAL MARKETING

Focus drives impact in 2025 marketing, with key channels like SEO, events, social media, and paid search leading. Reduce low-impact tactics, emphasize high-ROI programs. AI use is growing but must be strategic. Align GTM goals with pipeline creation, not MQLs, for effective marketing leadership.

Social Media Marketing

📍 Seattle, Washington, USA

Marketing & Comms

 📍 Austin, TX, USA

ClickZ is a Contentive publication in the DTC Ecommerce division