Veterinary Experts as New Influencers in Pet PR | Pets and Trends Newsletter

CommerceNext Recap 🔈

What CommerceNext Taught Us About Brand

CommerceNext called it out: over-investing in conversion-led tactics is starving brands of future growth.

As Dom Devlin explained:

Fospha’s Glow reveals how brands like Sweaty Betty link early signals (branded search, engaged visits) to revenue down the line — giving marketers the ammo they need to defend brand budgets.

Download The Glow Report and discover how top brands are measuring their brand marketing in 2025

Sector Spotlight 🎥

PET MARKETING TRENDS

Veterinary Experts as New Influencers in Pet PR

Veterinarians are reshaping pet marketing by replacing traditional influencers as trusted voices, offering science-backed advice and enhancing credibility in pet care. This shift addresses consumer demands for verifiable information over mere entertainment, making veterinary professionals key partners in eCommerce strategies for fostering trust and driving engagement in the pet industry.

PET INDUSTRY DEMAND

US-Made Pet Products Gain Popularity Amid Global Trade Tensions

U.S. tariffs on Chinese goods have increased demand for American-made pet products, appealing to consumers' desire for locally-sourced items. This shift offers marketers the opportunity to highlight the advantages of American manufacturing, such as quality assurance and supply chain stability. Brands focusing on transparency can strengthen consumer trust and loyalty.

SMART PET PRODUCTS

Why Smart Pet Feeders Market is in Demand

Smart pet feeders are seeing rising demand due to urban lifestyle trends, offering automated feeding and health monitoring to support pet wellness. Key drivers include convenience for busy pet owners, precision nutrition to combat obesity, and technological features like remote control and data analytics. This trend aligns with increasing pet adoptions and eCommerce growth, providing a strategic market opportunity for marketers.

PET FOOD COMPLIANCE

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Pet food labeling faces complexity due to global regulatory changes, affecting compliance and packaging strategies. Digital tools offer efficient solutions, essential for brands to swiftly adapt, ensuring compliance and market viability. These insights are vital for marketers steering through evolving regulations and consumer preferences.

Optimization Hub 📈

DTC MARKETING EVOLUTION

The State of DTC Marketing in 2025

DTC marketing in 2025 focuses on optimizing data and automation to enhance ROI and adapt to increasing costs and tech complexities. Brands invest in sophisticated tech stacks and prioritize first-party data to refine digital and in-store strategies, driving conversions through channels like social media and email.

VIRAL MARKETING STRATEGIES

Mastering TikTok Trends to Boost Sales and Connect With Audiences Globally

Marketers increasingly leverage TikTok's viral trends to boost sales, utilizing tools like the TikTok Creative Center and Creator Academy. The platform's participatory culture and algorithm favor creative and authentic brand engagement, enabling even small brands to achieve rapid growth by navigating trending content efficiently. Understanding these dynamics is essential for marketers seeking impactful digital presence and engagement.