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- Zesty Paws named its first Chief Taste Officer | Pets and Trends Newsletter
Zesty Paws named its first Chief Taste Officer | Pets and Trends Newsletter
PLUS: Mars' Better Cities for Pets initiative
Zihan Lyu
June 19, 2025 • Estimated Reading Time: 4 minutes
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Welcome to Pets and Trends, your essential newsletter for pet product marketers and eCommerce professionals.
Sector Spotlight 🎥
PET BRANDING CAMPAIGN
 | Zesty Paws has named a Pekingese, Zsa Zsa, as its first chief taste officer, highlighting its focus on innovative marketing and brand engagement. This move is relevant for marketing professionals observing how pet brands leverage unique social media engagements and emotional connections to boost brand loyalty and visibility in markets. The pet supplement brand aims to attract and retain more consumers through strategic influencer partnerships, underlining its commitment to marketing authenticity and consumer interaction. |
STRATEGIC PARTNERSHIPS
Mars' Better Cities for Pets initiative advances with global partnerships enhancing green spaces, exemplifying the growing trend towards sustainability in pet care.
This expansion is significant for marketing professionals in the pet industry as it aligns with current consumer preferences for environmentally responsible and socially conscious business practices.
These efforts provide actionable insights for marketers to engage in similar initiatives that resonate with a conscientious customer base.
PET INDUSTRY DEVELOPMENTS
Farmina's new U.S. plant signifies a growing domestic focus amid stable pet food costs, while Kiwi households' pet ownership underscores market potential. Import tariffs in Chile and pet-friendly urban initiatives point to evolving opportunities for marketers.
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